Every channel, whether it's a marketplace like Amazon, a distributor like Grainger, or an eCommerce platform like Magento, expects product data in a different format and taxonomy. Managing this manually is error-prone and time-consuming.
PCC automates syndication by allowing businesses to create channel-specific mappings and transformation rules. These rules ensure product attributes are renamed, reformatted, or enriched according to each channel's needs. For example, a "Product Title" in PCC can be transformed into "Item Name" for Channel A and "SKU Description" for Channel B.
This ensures that businesses can distribute the same product catalog to multiple partners simultaneously, with each partner receiving data in their preferred format, saving time, reducing errors, and speeding up product launches.