How does PCC improve time-to-market?

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Traditionally, onboarding suppliers, enriching SKUs, and publishing them across channels can take weeks. PCC streamlines this by:

  • Allowing suppliers to upload product data directly.

  • Using AI to automatically classify SKUs and suggest attributes.

  • Running enrichment workflows to highlight and fill missing fields.

  • Applying syndication rules to publish content simultaneously across multiple channels.

With these automations, product launch cycles shrink from weeks (or months) to just days or even hours. This faster time-to-market helps businesses quickly capitalize on trends, launch seasonal lines, and respond to competitors critical in fast-moving industries like fashion, electronics, and consumer goods.